Embarking on the Journey
In September 2023, the founders of UX&Why embarked on a mission to revolutionise user experiences through consulting and education, driven by a profound belief in the centrality of user needs for business success. With roots deeply planted in their extensive expertise and experiences, they set out to create a paradigm shift in how businesses approach UX.
Journey to this Moment
The journey of UX&Why’s founders is one marked by transformative experiences and relentless dedication. After departing from Google, where they honed their skills in UX and Conversion Rate Optimization (CRO), they found themselves at a crossroads. Years of consulting for top advertisers not only enriched their expertise but also instilled a passion for essential values like Sustainability and Privacy. As the EMEA UX lead for Google, one of the founders worked with over 200 clients and partners across diverse industries, publishing over 30 case studies and exceeding country targets. They developed and led global and regional initiatives on privacy, personalisation, and partner-owned services, leveraging Google’s AI and cloud technologies.
Their team also developed and launched Sustainability UX research, focusing on how best to incorporate and communicate sustainable efforts, helping users make greener purchasing choices. This extensive background laid the foundation for UX&Why, providing the expertise and insights necessary to tackle complex UX challenges.
Today’s Edge
Armed with over 15 years of collective experience, UX&Why offers clients a unique advantage. Their diverse skill set, encompassing CRO, design, analytics, testing, and UX research methods, enables them to tailor solutions precisely to client goals and KPIs. This personalised approach ensures maximum impact for businesses seeking to enhance their online presence. They have worked across various industries, including retail, travel, financial services, market aggregators, telecommunications, and SaaS. Renowned brands such as Griffith College, Hoek Home, Netways, Benetton, Babbel, Luxottica, and Logitravel have benefited from their expertise.
Methodologies That Deliver
UX&Why employs a comprehensive suite of methodologies to tailor solutions for their clients. They conduct quantitative research to understand what can be optimised in user journeys and qualitative research to uncover why users don’t convert. Their approach integrates UX best practices to optimise both new and existing user journeys through industry-specific insights. They achieve ambitious goals based on learnings from countless A/B testing results and build recommendations on proven UX libraries.
Testimonials from clients underscore the effectiveness of their approach:
“Rebeca is brilliant, well worth collaborating with. You’ll come away with actionable insights that really add value to your product.” Founder of Little Red Edu
“Rebeca is amazing at helping a team get to the heart of the problem they are facing, and then working out the solution to that problem. She is uniquely empathetic in terms of understanding team dynamics, including everyone, and addressing the fundamental need of a team to feel they are on the right track. I can’t recommend Rebeca highly enough!” Founder of Finley and Policlear
“The decision for the Focused Audit and for the cooperation with UX&Why was absolutely worthwhile for us. The workshop was great fun.” – Netways
“Data-driven recommendations. Challenging current assumptions!” – Griffith College
Envisioning Tomorrow
At the core of UX&Why’s mission is a vision to empower businesses with user-first online experiences. By prioritising enjoyment, efficiency, and impact, they seek to redefine the standards of digital interactions. Through their work, they aim to foster meaningful connections between businesses and their audiences, driving sustained growth and success.
Concrete examples of how UX&Why has translated this vision into action include providing customised service offerings tailored to each client’s UX challenges and business goals. They leverage existing research, user knowledge, and historic testing to share a roadmap of UX recommendations that combine quick wins with long-term strategies based on industry trends and best practices.
Looking ahead, UX&Why aspires to make usability optimisation a standard for all online businesses and support businesses in strategically positioning themselves in areas like Sustainability and Privacy. One of their ongoing initiatives is the launch of a new Sustainability UX offering in the second half of the year, aimed at helping businesses incorporate and communicate sustainable efforts and guide users towards greener purchasing choices.
Beyond the Horizon: A Continuing Narrative
In a digital landscape where user experience reigns supreme, UX&Why emerges as a beacon of innovation and excellence. Their journey from industry stalwarts to independent disruptors underscores their commitment to pushing boundaries and driving positive change. As businesses navigate the complexities of the online realm, UX&Why stands ready to guide them towards success, one user-centric experience at a time. (UX&Why Customer Success Stories)
Reflecting on my journey, the founder state, “User experience is a term widely known in the large corporation sector. We want to change this. UX is a strategic business opportunity for all businesses, large and small, to grow online profitability. Our vision is to empower businesses with user-first online experiences that are enjoyable, efficient, and impactful. Join us to get started and make your online business more profitable than ever.”
Call to Action
UX&Why supports businesses with UX, Conversion Rate Optimization, User Research, and Education. They believe putting the user at the centre of everything you do is the most efficient way to capitalise on your design and increase online sales.
Visit their website at www.uxandwhy.com and book a FREE consultation call to get started.
Connect with Rebeca Durán Stewart, Lead UX Strategic consultant of UX&Why here https://www.linkedin.com/in/rebecauxconsultant/
Written by Simon Sundaraj Kühn
